Kobo Summer 2024 Campaign focused on capturing the spirit of summer, that is full of activities, trips and memories. The art direction was to bring editorial graphic into the artworks, by recreating polaroid effects and applying them to production art.

As this campaign had to scale globally, the team designed and localized a variations of creative in-house, including emails, Paid Social, SEM, Affiliates and marketing banners.

Made with Adobe Photoshop and Figma.